Know how voters think
before you publish.
Campaigns spend up to $50,000 on one focus group — taking weeks and covering just 12 people. RPTK simulates how voter segments respond to your messaging in minutes, for a fraction of the cost.
The Electorate, Mapped
Every voter thinks differently.
See who's in the room.
Dozens of research-backed voter personas, each with distinct psychological profiles. Hover to explore the connections between them.
The same core personas are used everywhere, but each one is weighted differently per city or district. We pull real Census data — population, race, education, age, political registration — so the simulation reflects who actually lives and votes in your electorate, not a generic national model.
Proven Results
Two backtests. One live campaign.
Zero surveys conducted.
We fed real news articles into RPTK to predict election outcomes, then deployed it on a live 2026 race.
Live Campaign — 2026
Currently deployed on a live North Carolina campaign with real-time monitoring and messaging optimization.
Full candidate profile and target dossier
Instagram and social media monitoring
Content tested and optimized through personas
Backtested on 2024 cycle data for validation
Stop guessing.
Start simulating.
See how research-backed voter personas respond to real messaging. Explore our case studies or dive into the platform.