Case Studies
3/3 Predictions Correct

An AI predicted a campus election in 6 minutes

We trained RPTK on every Daily Tar Heel article before the scandal broke. Then we fed the Signal leak story and asked: who wins now?

30 articles analyzed · 12 AI personas · Zero surveys conducted · $2.43 total cost

RPTK PREDICTION

Devin Duncan

Predicted winner with 54.5% vote share

Duncan
58%
Ahmad
48%
Bala
37%
Matches actual election result

WHAT THE MODEL GOT RIGHT

Winner: Devin Duncan

Moderate coalition of Greek Life (18%) + STEM (20%) students dominated.

Runner-up: Khizra Ahmad

Strong progressive base (0.746 approval) but too narrow to win campus-wide.

Dropout: Nayan Bala — Feb 9

Approval cratered 52% after Signal leak. Model predicted exact dropout date.

Scandal as #1 inflection point

All 8 biggest opinion shifts occurred Feb 9–11, centered on the leak.

FEBRUARY 9, 2026

The Signal Leak Changed Everything

When the Daily Tar Heel broke the story of leaked group chat messages, every persona in our simulation reacted — and the race was over in 48 hours.

Nayan Bala

The candidate

52%

approval collapse

Pre-leak43.1%
Post-leak20.5%
OutcomeDropped Out

Devin Duncan

The winner

25%

approval surge

Pre-leak45.9%
Post-leak57.5%
OutcomeElected SBP

Khizra Ahmad

Runner-up

10%

approval gain

Pre-leak44.1%
Post-leak48.3%
OutcomeLost

PERSONA REACTIONS

What the AI Personas Said

Each persona reacted to the Signal leak article in character, filtered through their unique psychological profile.

STEM Pragmatist

20% of campus

20%

"And this is why I stick to coding competitions instead of this political theater. You can't debug dishonesty."

disgusted

First-Gen Student

12% of campus

15%

"While we're worried about paying for textbooks, these people are playing spy games. This is why I don't trust student government."

disgusted

Progressive Activist

10% of campus · on Ahmad

85%

"THIS is exactly why we need Khizra — she filed that complaint knowing it was the right thing to do. That's real leadership with integrity."

vindicated

Greek Life Member

18% of campus · on Duncan

80%

"Duncan's the one who kept it clean and professional — that's the kind of guy you actually want leading things."

impressed

6 min

Total Runtime

30

Articles Analyzed

12

AI Personas

3/3

Calls Correct

A focus group takes weeks andcosts thousands. This took 6 minutes.

RPTK is an audience simulation engine for campaigns, advocacy organizations, and anyone who needs to understand how people will react — before they publish.